WIN/Gallup International’s annual global End of Year survey reveals a world of conflicting hopes, happiness and despair
WIN/Gallup International, the world’s leading association in market research and polling, has published today its 39th End of Year Survey exploring the outlook, expectations, views and beliefs of 66040 people from 68 countries across the globe.
A happy world in 2015
As 2015 comes to an end, 66% of respondents to the WIN/Gallup International survey say that they are happy, down slightly from 70% in 2014. Of the 66040 people surveyed, 10% said that they were unhappy, up 4% from 2014. Overall that means that the world is 56% net happy (happiness minus unhappiness). In 2015 the net happiest country in the world is Colombia (85%), in stark contrast the world’s unhappiest country is Iraq at -12% net happiness.
Economic Optimism high across the world
The study shows that 45% of the world is optimistic for the economic outlook in 2016 over double (22%) of those who are pessimistic. It’s perhaps unsurprising that Greece is the most pessimistic (-65% net optimistic) country given their current perilous financial position. The most optimistic nation when it comes to the economy is Nigeria (61% net optimism). When it comes to a demographic breakdown young people prove to be considerably more optimistic than older generations with 31% net optimistic for the under 34s compared to just 13% for the over 55s.
Hope high amongst aspiring nations
As part of their analysis WIN/Gallup International has grouped the world into three tiers: Prosperous (the G7); Emerging (G20 excluding the original G7) and Aspiring (all others) nations. Whilst there is huge disparity in income levels across these three tiers, the level of net happiness across all three (Prosperous 42%, Emerging 59% and Aspiring 54%) is notably high. However the findings on hope and economic optimism vary markedly across the tiers. According to the global poll, Prosperous nations display the least hope and economic optimism with 6% and -16% respectively; to the contrary Emerging nations are very hopeful about the future and far more optimistic about the economic outlook at 50% and 36% meanwhile the Aspiring nations sit between the two on hope (29%) and economic optimism (16%).
Jean-Marc Leger, President of the Association, said: “2015 has been a tumultuous year for many across the globe, despite that the world remains largely a happy place. 45% of the world is optimistic regarding the economic outlook for 2016, up by 3 per cent compared to last year.”
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