Purchase Decision Hierarchy™
Access the subconscious drivers of decision making and break down its barriers with The Purchase Decision Hierarchy™ tool.
In collaboration with our Australian Member, Colmar Brunton, WIN/Gallup International presents the Purchase Decision Hierarchy™ tool. The Purchase Decision Hierarchy™ tool offers an innovative marketing science technique to derive the functional and subconscious drivers of decision making at the point of purchase. The Purchase Decision Hierarchy™ answers the most important marketing battleground of Where to play & How to Win.
The Purchase Decision Hierarchy™ simulates the real world decision making that consumers make every day. The choice sets are presented in a logical process familiar to consumers. Moreover, the analysis process derives the hierarchy of the attributes that make up the purchase decision.
UNIQUE FEATURES / BENEFITS
You may share and see again the Webinar by following the recording link:
For more information, you may also download the PDH pdf presentation. (download pdf upper right of this page)
For more information, please contact Peter Kenny.
You may also visit Colmar Brunton Website.