AlasCa CEO™ is a simulation tool for international pricing and portfolio optimization.
In collaboration with our Member from Germany, Produkt+Markt, WIN/GIA presents AlasCa CEO™ tool. AlasCa CEO™ is a management tool to support developing and adjusting holistic pricing strategies.
The tool calculates optimal prices for different products within a portfolio or for products across markets or countries. Additional information includes the arbitrage between countries and/or the cannibalization within a product portfolio
Data can be collected via CAPI, CATI, online or PAPI. Data input via individual or aggregated part-worth utility values or based upon trade-off or discrete choice exercises.
For more information, please refer to the attached pdf documentation.