ICOM© is an integrated communication management system that optimizes the communication mix.
In collaboration with our Member from Lebanon, Reach, WIN/GIA presents ICOM© tool.
ICOM© measures the effectiveness of communication at all touch points between a product/service and the consumer. Communication channels may include: classical media, access media, promotions, sponsorships, special events, etc.
ICOM© uses a prospective mathematical model to evaluate a channel's worth. It optimizes the channel mix based on brand strategy (awareness, equity, trial by new prospects, recovering lost consumers, or loyalty of current consumers).
A combination creator and a planning system to:
Please find attached the pdf presentation for your review.