ICOM© 

 

Presented by


 

 

ICOM© is an integrated communication management system that optimizes the communication mix.


Description

 

In collaboration with our Member from Lebanon, Reach, WIN/GIA presents ICOM© tool.  

 

ICOM© measures the effectiveness of communication at all touch points between a product/service and the consumer.  Communication channels may include: classical media, access media, promotions, sponsorships, special events, etc.

 

Technical Specifications

 

ICOM© uses a prospective mathematical model to evaluate a channel's worth.  It optimizes the channel mix based on brand strategy (awareness, equity, trial by new prospects, recovering lost consumers, or loyalty of current consumers).

 

Output

 

A combination creator and a planning system to:

  • Prioritize effort and expenditure
  • Identify competitive strengths and weaknesses
  • Evaluate the ROI
  • Undertake scenario planning

 

Contact

Joseph Khoury

Reach Website

 

Please find attached the pdf presentation for your review.