Creative Connection ™
Creative Connection™ is a set of tools and techniques to be applied in the early and crucial stage of idea, product or concept development. Creative Connection™ detects and highlights changes and trends in innovative activities.
In collaboration with our Member from Brazil, IBOPE Inteligência, WIN/GIA presents the Creative Connection ™ tool. This model promotes divergent thinking and highlights the distinctiveness and relevance of brand architecture, services and product platforms.
Based on co-creation and ideation, a creative connection can be achieved with a group of consumers, the client’s team, a group of bright minds (a special panel of very creative people) or a mixed group, depending on study objectives.
Each tool has a specific technical format. These tools are mostly qualitative and include workshops, pre-tasks, long and short group discussions, ethnographic observations, probing for innovation clues, internal/external desk research.
The main output is a short qualitative report presenting a list of the relevant ideas and their connections to the main subject.
To watch the Webinar please click here
Please find attached the pdf presentation.