Creative Connection  

 

Presented by

 

Creative Connection™ is a set of tools and techniques to be applied in the early and crucial stage of idea, product or concept development. Creative Connection™ detects and highlights changes and trends in innovative activities.

 

Description


In collaboration with our Member from Brazil, IBOPE Inteligência, WIN/GIA presents the Creative Connection tool.  This model promotes divergent thinking and highlights the distinctiveness and relevance of brand architecture, services and product platforms.   

 

Based on co-creation and ideation, a creative connection can be achieved with a group of consumers, the client’s team, a group of bright minds (a special panel of very creative people) or a mixed group, depending on study objectives.

 

Technical Specifications

 

Each tool has a specific technical format. These tools are mostly qualitative and include workshops, pre-tasks, long and short group discussions, ethnographic observations, probing for innovation clues, internal/external desk research.

 

Output

 

The main output is a short qualitative report presenting a list of the relevant ideas and their connections to the main subject.

 

Contact

Laure Castelnau

IBOPE Inteligência Website

 

To watch the Webinar please click here

Please find attached the pdf presentation.