Brand Power™ Captures the feeling triggered by the brand.
In collaboration with our Italian Member, DOXA, WIN/GIA presents the Brand Power™ tool. Brand Power™ is an innovative and useful method which achieves an accurate snapshot of brand performance using the latest thinking in neurosciences.
Brand Power™ measures brand equity by quantifying critical emotions associated with a product. Brand Power™ output provides a correlation between the brand values associated with your company's product categories and those of your competitors. Brand Power™ develops the brand equity concept and has a direct impact on perceptions and positive attitudes towards brands or products.
UNIQUE FEATURES / BENEFITS
A preliminary qualitative phase identifies the range and breadth of emotions associated with a particular product category.
A second phase uses the Heylen model to attribute emotions to brands.
Please find attached the pdf Brand Power™ documentation for your review.
For more information, please contact Valeria Reda or call +39 0248193320
You can also visit Doxa Website.