Nominee for the ESOMAR Excellence Award for the Best Paper


Nominee for the ESOMAR Excellence Award for the Best Paper
2016-05-03 - nomination (Panama)

WIN/Gallup International is proud to announce that our Member Gabriel Neira, Dichter & Neira (Panama, Guatemala & Costa Rica) has won the Nominee for the ESOMAR Excellence Award for the Best Paper.  

 


Coca-Cola Culture Club
Exploring brand execution in point of sale

Gabriel Neira, CEO, Dichter & Neira, Panama
Jorge Fonseca, Sr. Commercial Execution Tracking Manager, The Coca-Cola Company, Costa Rica


This presentation explores how Coca-Cola’s culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and operating a regional standardised brand execution model to the local level, generating actionable and proactive response to competence and the market on the go, provides full objectivity and visibility to channel administrators and executors, and creates a real link between execution and impact on sales.

 

Congratulations on this incredible achievement,

 

For more information, please contact:

Gabriel Neira