Increasing Financial Inclusion in Pakistan – A Behavioural Economics Approach to Identify Target Customers


Increasing Financial Inclusion in Pakistan – A Behavioural Economics Approach to Identify Target Customers
2016-01-26 - press release (Pakistan)

A successful collaboration between Gallup Pakistan and the Warwick Business School was undertaken with the aim to identify those population clusters that are most likely to take up microfinance loans, and thus greatly enhance the level of financial inclusion in Pakistan. This study has been led by Professor Daniel Read from the Behavioural Science Group at Warwick Business School, the leading behavioural science group in Europe and Gallup Pakistan.  

 

Some interesting findings from the article:

1) Women were significantly more likely than men to accept loans.

 

2) Those with the lowest incomes are the least likely to take loans.

 

3) Men’s propensity to borrow varied greatly depending on income.

 

4) The greater propensity for women to accept loans is entirely driven by the rural sample.

 

5) The Sooner Later group is considerably more likely than others to take a loan. These are people who want consumption now, but anticipate that they will be more patient in the future.

 

Please find attached the full study for your review. (download pdf upper right of this page)

 

About the Behavioural Science Lab at Gallup Pakistan:

Gallup Pakistan has setup Pakistan’s first Behavioural Science Research Lab, working with a decision science Ph.D. student at Warwick University. Similarly, Gallup Pakistan is working in the field of advance data analytics and using concepts such as ‘Predictive Modeling” for providing better future insights to our clients. In a landmark study planned in near future, Gallup’s researchers would be assisting in a Yale University study in application of Conjoint Analysis on electoral outcomes.The focus of the research being undertaken is to conduct lab experiments to develop behavior change interventions. This approach is becoming increasingly popular in the enhancement of evidence based policy making.

http://gallup.com.pk/behavioral-science-lab/

 

 

If you need any further information, please do not hesitate to contact:

Ms. Misha Raza

misha.raza@gallup.com.pk